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Prima Installation for Swarovski, created to celebrate the 20th anniversary of the Vitra Fire Station

June 5 2013 – Swarovski has commissioned Zaha Hadid to create a celebratory installation marking the completion twenty years ago of her first major built project, the Fire Station at Vitra Campus, Weil am Rhein, Germany.

The installation, entitled Prima, is an angular piece made from five highly polished components that can be moved into different configurations. Installed in front of the Fire Station, reflecting and honouring the design process of the building. The project recalls the dynamism of Hadid’s original drawings created for the Vitra Fire Station, exploding in three dimensions from the lines and planes of the paintings and sketches. Its reflective surfaces contain seating for visitors and are illuminated with LED technology.

One of the world’s most celebrated architects, Zaha Hadid was the first woman to win the Pritzker Prize, the most prestigious award in architecture. For years, her radical designs remained on the drawing board, but the turning point came in 1993 with the opening of the Vitra Fire Station commissioned by Vitra’s founder Rolf Fehlbaum.

Using the advanced design and manufacturing technologies available today, the facets of Prima are a direct translation of the dynamic two-dimensional lines and planes on the canvas, reflecting Hadid’s detailed experimentation to perfect the Fire Station design. The installation continues this research, documenting Hadid’s remarkable journey as an articulator of complexity: a 2D sketch evolves into a workable space, and then into a realised building.

Zaha Hadid will be in conversation with Deyan Sudjic, Director of the Design Museum, London, hosted by the Vitra Design Museum at 17.00 on 11 June opposite the Fire Station.

Prima will be showcased outside the Fire Station from 12 June to 11 August 2013. The installation can be viewed as part of the public architectural tours.

To download full press release and hard copy invitation: Prima Installation

#Prima @Swarovski

For further details please contact:
Claire Thomas, Swarovski Communications: [email protected] / +44 (0)20 7255 8440
Neil Byrne, Camron PR: [email protected] / +44 (0)20 7420 1716

Katharina O’Sullivan, Camron PR: [email protected] / +44 (0)20 7420 1723