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Chanel presents 2015/16 Collection at Dongdaemun Design Plaza, Seoul

Following Culture Chanel’s acclaimed exhibition ‘The Sense of Places’ last year showcasing the spaces that inspired and shaped Gabrielle Chanel’s creative style, Chanel returned to DDP, Seoul to show their innovative 2015/16 Cruise Collection. ‘I wanted to use the modernity of Seoul and turn it into something new’ explained Karl Largerfeld who was joined by national and international celebrities and designers including Gisele Bundchen, Kirsten Stewart, Choi Siwon and Im Yoona to celebrate the colourful new collection.

Zaha Hadid and Karl Lagerfeld previously collaborated on the innovative Chanel Mobile Art pavilion in 2008 that toured to Hong Kong, Tokyo, New York and in 2010 was gifted to the Institut du Monde Arabe as a venue in Central Paris for  a programme of pioneering exhibitions on contemporary creativity.

Chanel website

Culture Chanel website

DDP website

DDP Video