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ZHA's furniture elements in Neil Barrett's new London store

Continuing to evolve their collaboration, Neil Barrett’s new London store incorporates original furniture pieces of Zaha Hadid Architects’ design concept for the brand’s stores worldwide.

Bespoke elements of furniture have been created by ‘peeling’ and ‘twisting’ the surface of a singular solid. The resulting furniture pieces integrate double curvatures to showcase the collections and establish a dialogue with the Cartesian geometries of each store’s architectural shell – allowing for multiple arrangements and adaptations according to the specific conditions of each location.

With individual pieces carved from the original solid and shaped by the same formal language, this elemental concept defines a unique space at every location while maintaining a cohesive relationship with all Neil Barrett stores around the world.

Located at 41 Conduit Street in London’s Mayfair, the new Neil Barrett London store displays men’s and women’s ready-to-wear collections, alongside the BlackBarrett fitness line, kidswear and the brand’s accessories and footwear range.

The London store’s three distinct spaces are informed by diverse textures, materials and colours. The store’s entrance is finished in dark marble, the central space in concrete and copper, while the deepest interior is carpeted and upholstered.

Zaha Hadid Architects’ tailored furniture elements sit within each of these three spaces: contrasting in white against the rich coffee shades of Damasco marble in the store’s entrance, or in lacquered copper to seamlessly connect with the other interiors of the London store.

About Neil Barrett
Since its foundation, the Neil Barrett fashion brand has been at the forefront in redefining the contemporary male wardrobe, mastering a forward-thinking approach and an unprecedented point of view. Established by British fashion designer Neil Barrett, the label made its debut at Pitti Uomo, Florence in 1999. Ever since, it has continued to deliver innovative and distinctive collections, combining precisely-cut tailoring, accurate detailing and athletic elements. Season upon season, the brand has expanded its distribution network and currently counts 550 retailers worldwide, alongside 30 mono-brand stores, whose concept has been developed with Zaha Hadid Architects.

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Neil Barrett website