The site-specific design for the Perelman Building’s exhibition gallery transforms the space into a singular, dynamic and fluid composition, fracturing traditional rules of space and prescriptive notions of form.
A floor-to-ceiling undulating surface fabricated from polystyrene, and tone-on-tone vinyl wall and floor graphics characterises the all-encompassing exhibition environment.
Hadid’s shifting perspectives pull the visitor forward into the environment to specific points of interaction and exchange. Crevices and rhythmic protrusions within the wave-like striated walls provide settings for the display of the studio’s designed products.
Exploiting her formal language of fluid movement and organic systems of organisation, Hadid’s exhibition design emphasizes the cross-disciplinary nature of her practice, in which the fields of architecture, urbanism, and design are closely linked.
At the back of the gallery a separate environment is created inviting the visitor to discover a further selection of projects through monographs of the practice and projections of computer animations and photographs of built work.
On show are around 50 products designed in recent years, ranging from small scale items like jewellery and shoes, to large scale furniture pieces like the Mesa table and Dune formation environment.