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Unconfined

  • BASE, Milan Design Week, Italy
  • Samsung

Samsung collaborated with Zaha Hadid Architects and digital art and design collective Universal Everything, to present ‘Unconfined’, an installation showcasing the story of the Galaxy S8 that centres on the unity of design, technology and experience. Visitors journey through an immersive environment inspired by the new device, creating digital installations that bring to life the Galaxy design philosophy.

Pioneering research and seamless geometries define the new Galaxy S8 and this new exhibition guides visitors through an architectural landscape divided in two different zones; a wholly immersive space that engages the senses, and a collective area to experience the S8’s unique features.

Interacting with curved screens that float within space, visitors discover the fluidity of the new Samsung device. Graphics from the new phones are sent to the large screens, surrounding visitors with within a swarm of digital creation before they move to the second zone where the wide variety of the S8 innovative features can be explored.

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Architect

ZAHA HADID ARCHITECTS

Design

Patrik Schumacher

Project Director

Charles Walker
Johannes Schafelner

Project Architect

Armando Bussey

Project Designers

Tommaso Casucci
David Reeves
Shajay Bhooshan

Team Members

Alessandra Lazzoni
Yifan Zhang
Katharina Hieger
Catherine McCann
John Allan Gallerie
Sharan Sundar
Ali Abo Tabik

Project Management

Iris Worldwide

Concept Development

Iris Worldwide

Digital Art

Universal Everything

Fabricator

Set Square
Organic Forms Productions

Construction Coordination

Adam Produces Limited