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Zaha Hadid Architects

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Icone Bag

  • Paris, France
  • Louis Vuitton
  • Complete

Conceptually, the studio’s reinterpretation of the iconic LV Bucket Bag began with a reflection on its essential function as a container. This gave rise to a series of physical interventions – extruding, distorting, peeling and slicing materials to create a new family of hybrid typologies, with the pochette, clutch and bucket.

While bags tend to be seen in isolation, the formal language of repetition in both these new hybrid forms and the LV brand suggested a clustered arrangement. The design explores this possibility by offering interchangeable parts, which can be played with, rearranged and combined to suit different occasions.



Zaha Hadid Architects


Zaha Hadid with Patrik Schumacher

Design Team

Muthahar Khan

Project Designer

Ana Cajiao