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Adidas Originals Superstar Supershell in collaboration with Pharrell Williams

The Adidas Superstar shoe is one of the world’s most popular and recognizable fashion designs. In a unique collaboration, Pharell Williams has curated the Supershell collection of contemporary reinterpretations on the Superstar shoe

Pharrell Williams invited Zaha Hadid to reinvent  the classic shell toe of the Adidas Superstar shoe. Hadid’s subtle interpretation is defined by the original structure of the famous Shelltoe, extending the radial linear pattern of the original design by adding depth and bifurcation.

“I’m a huge fan of Zaha Hadid. I would venture to say that Zaha Hadid is one of the most talented architects of our time and of history in my opinion,” explains Pharrell Wiliams. “ I think that Zaha’s designs are just like her buildings, they augment reality forever. With the Supershell she created, using the iconic shelltoe of the shoe, I feel like she used dimensions of what already exists, and cast shadows that weren’t necessarily there.”

Pharrell Speaks on Zaha Hadid video

Adidas Originals Superstar Supershell website