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Unconfined' by Samsung and Zaha Hadid Architects

Samsung showcases its smartphone design philosophy at Milan Design Week

Collaborating with Zaha Hadid Architects and digital art and design collective Universal Everything, Samsung tells the story behind the recently unveiled Galaxy S8 that centres on the unity of design, technology and experience. Visitors to ‘Unconfined: The Galaxy S8 Design’ journey through an immersive environment inspired by the S8, creating digital installations that bring to life the Galaxy design philosophy.

“Milan Design Week represents a unique opportunity to demonstrate the refinement of the Galaxy S8 and S8+ amongst the best minds of the design industry,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “The Galaxy S8 and S8+ showcase our commitment to meaningful innovation; with the bezel-less surround and Infinity Display we have designed a device that connects with the user like never before, with function not limited by form.”

"'Unconfined' sets a benchmark in the way materials and technology come together to create a natural flow between device and user and this was the inspiration for our collaboration,” said Patrik Schumacher, principal, Zaha Hadid Architects. "We often look at the logic and coherence of nature’s systems when we are working to create environments that seamlessly connect form and function using innovative designs and technologies. This research is integrated within every aspect of the installation's design.”

Samsung and Wallpaper* have also created a Design Book celebrating the Galaxy S8’s innovation. Readers will learn more about the Samsung hardware and software design philosophy and get an inside look into the Galaxy S8’s creation, together with interpretations of the concepts that inspired the Galaxy S8’s design by contemporary artists and commentators, including Wallpaper* Bespoke Editor, Simon Mills. To access a digital version of the Galaxy S8’s Design Book, please visit:

Visitors to ‘Unconfined: The Galaxy S8 Design’ are among the first to see the Galaxy S8 and its new technology for the modern age. For more product information, please visit

About Samsung Electronics
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at

Tortona Design Week
Via Bergognone, Tortona
4-9 April

Download images of 'Unconfined' here

 (Above image ©Luke Hayes)

Architecture & Design: Zaha Hadid Architects
Design: Patrik Schumacher
Project Directors: Charles Walker, Johannes Schafelner
Project Architect: Armando Bussey
Project Designers: Tommaso Casucci, David Reeves
Team Members: Alessandra Lazzoni, Katharina Hieger, Catherine McCann, John Allan Gallerie, Sharan Sundar, Ali Abo Tabik
Project Management: Iris Worldwide
Concept Development: Iris Worldwide
Digital Art: Universal Everything
Construction: Set Square, Organic Forms, Productions