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Il Makiage pavilion in New York nominated for the 2019 FRAME Awards

The Il Makiage pavilion in New York has been nominated as ‘Pop-Up Store of the Year’ at the 2019 FRAME Awards which honour the world’s best interior projects.

Il Makiage’s proprietary formulations are the foundation of an 800-piece makeup collection created with uncompromising attention to detail.

Il Makiage launched the collection with a pavilion by Zaha Hadid Architects at 490 Broadway in New York informed by the label’s bold graphic identity.

The pavilion’s structure reinterprets the distinctive motif that wraps around the corner of all Il Makiage’s packaging.

A sequence of folded black and white structural ribbons generate a powerful rhythm of contrasts along the length of the pavilion. Each ribbon is rotated slightly to have a fractionally different relationship with those adjacent.

With alternating gloss and matt surfaces that are a further reference to Il Makiage’s characteristic packaging, the structural ribbons interlace to describe a sheltered interior for visitors to experience the collection.

Lighting installed below alternate structural ribbons and at the periphery of each mirror ensures an accurate rendition of the many colours, tones and shades within the collection.

The Frame Awards 2019 are open for public voting until the 18th February 2019.

Photo by Paul Warchol

Vote here